Central Coast Wine Country® is for promoting and marketing the California Central Coast regional wine related goods and services of others by advertising, producing and distributing vineyard guides, directory listings, winery and vineyard maps, and event brochures to the public, planning and conducting of trade fairs, exhibitions, and presentations for economic or advertising purposes, marketing research and studies, infomediary services, namely facilitating transactions between buyers and sellers of wine grapes and bulk juice through providing buyers with information about sellers, good and/or services, promoting the wine related consumer events of other, association services, namely promoting the interests of regional wine makers by monitoring legislative activities in the field of wine and provide viticulture, wine making and wine tasting analysis.