Claret is occasionally used in the United States as a semi-generic label for red wine in the style of the Bordeaux, ideally from the same grapes as are permitted in Bordeaux. The French themselves do not use the term, except for export purposes.
The meaning of “claret” has changed over time to refer to a dry, dark red Bordeaux. It has remained a term associated with the English upper class, and consequently appears on bottles of generic red Bordeaux in an effort to raise their status in the market.